The EFFECT Network platform is divided into 3 phases. The first phase consists of a marketplace of tasks that require human intelligence which are rewarded upon completion, the second phase is a marketplace for anyone that wishes to purchase AI or services, and the third phase is where the Effect network pulls spare computer power worldwide in order to solve complex AI algorithms.

Effect.AI (EFX) is cryptocurrency built in the NEO blockchain and is to be used in the Effect platform as a method of payment and fee for services.