Thrive is a blockchain-based marketplace to buy and sell advertising. It provides the consumers with the possibility of receiving rewards for sharing their data and reviewing the quality of websites on Thrives ecosystem. Features like premium placements, accurate reach or brand security are meant to be available for the publishers and advertisers at Thrive.

ThriveToken is an Ethereum-based token and is native to Thrive. THRT ERC20 token is the only digital/fiat coin used in the Thrive marketplace and it is used as a medium for rewards payments for data sharing or website reviews.