KOK PLAY is a decentralized digital content platform that was created through the combination of AI, big data, and the blockchain technology, which is currently in the spotlight. To solve the problem of the monopolization of the existing global platforms, it was developed to realize three values: 'Fair, Share, and Enabler.' KOK PLAY is a platform that allows all creators to fairly exploit the assets of the platform(Fair), share values, vision, and fair returns accordingly(Share), and ensures the creator’s freedom to create (Enabler).